Copywriting - Off-trade
Describing your wines in the most enticing and mouth-watering ways possible is a key tool in selling wine.
Much of my work involves writing wine descriptions for retailers and also helping out with company newsletters that increase customer loyalty and generate sales.
I have years of experience in making wines read as delicious as they taste. I can do this for websites, catalogues and even shelf-talkers. One happy client once forwarded an email from a customer who had written, 'It all read so well that I bought two cases instead of one - and made me so desperate for it that I even upgraded to overnight delivery.'